We’re thrilled to announce that our work with Aimbridge EMEA at the International Hospitality Investment Forum (IHIF) in Berlin has been awarded the ESSA Award for Best Stand Build Under 10sqm. The award recognises excellence in bespoke exhibition stand design and build, celebrating projects that demonstrate outstanding creativity, innovation, and impact within a compact footprint.
A small space with a big presence
Despite working within one of the smallest footprints at the entire event (just 6m²), our team transformed the Aimbridge EMEA stand into an inviting, modern, and high-impact environment. Every centimetre became part of a carefully choreographed miniature flow, allowing the stand to stay open and welcoming while still offering space for informal meetings with key clients and investors. This balance of intimacy and visibility became the foundation of the stand’s success, proving that great design isn’t measured in square metres, but in intention.
Creative & innovative features recognised by the award
Intelligent spatial design
We optimised the 6sqm footprint through a bright, open layout that naturally drew visitors in from multiple angles. The stand’s structure created a sense of accessibility, setting it apart from the darker, enclosed designs seen in previous years. This spatial innovation made the stand feel much larger than its physical boundaries.
Distinctive branding & architectural identity
To elevate Aimbridge’s premium brand image, we centred the design around a striking front-lit Aimbridge logo. Angular architectural lines reflected the brand’s visual identity, while a clean palette with warm lighting and greenery brought a sense of hospitality to the stand. These refined touches helped position Aimbridge as a modern, future-facing industry leader.
Smart use of technology & sustainable modular design
We incorporated a large digital screen to showcase dynamic content, allowing Aimbridge to update messaging throughout the show and capture attention from afar. Custom flooring, premium furniture, and a functional counter further defined the space. Importantly, the modular structure ensures the stand can be reused and adapted for the future, supporting both sustainability and long-term value.
Client satisfaction & lasting impact
The stand not only hit Aimbridge’s KPIs, it went above and beyond. The enhanced visibility boosted brand awareness, the atmosphere fostered plenty of meaningful conversations with clients, and the stand created a solid pipeline of new business leads.
We truly enjoy collaborating with the Aimbridge team, and every time we join forces, it’s a perfect example of how even the smallest stands can leave a big impact.
A celebrated win for creative excellence
We’re over the moon with being recognised, and receiving the ESSA Award for Best Stand Under 10sqm is an honour and a reminder of what can be achieved when design, strategy, and client partnership align. For businesses looking to make maximum impact with minimal footprint, this award-winning project stands as proof that thoughtful design can turn constraints into powerful advantages.
