The Pharmacy Show runs annually at the NEC Birmingham. It’s the UK’s largest event dedicated to community pharmacy, and last year drew over 9,600 pharmacy owners, superintendents, dispensing managers and clinical teams, alongside 340+ exhibitors.
For exhibitors, that’s direct access to decision makers with budget and genuine intent to buy. This audience isn’t browsing. They’re there to find suppliers, evaluate products and make calls that affect how their pharmacy runs for the next 12 months.
Your stand is a commercial asset here, not a marketing exercise. Both shell scheme and space only plots are available, from small presences to large feature builds. Planning a space only stand? Working with exhibition stand contractors who know the venue stops being optional.
This audience is clinical by training and sceptical by habit. They’ve sat through a hundred sales pitches dressed up as something new, so they spot a generic stand fast, the same way they’d spot a misdiagnosis, and they don’t have much patience for it.
The stands that work here are clean without being cold. They create space for a conversation, not just a product display. They show enough to intrigue and leave enough unsaid to make a visitor want to ask a question.
We design and build exhibition stands for The Pharmacy Show, from bespoke stand design to shell scheme and space only packages. We’ve built at The Pharmacy Show before. We know how buyers in this sector move around the floor, what stops them and what sends them straight past, and that goes into every brief we take on.
The stand that works here isn’t the loudest one in the hall. It’s the one a sceptical, clinical visitor trusts enough to stop at. So we design for restraint rather than noise. We can build in what pharmacy teams want to see, such as a semi-private consultation room, a counter to talk across, and platforms for dispensing systems and automation, with the power, space and access they need to run live. Screens show clinical data and workflow. Most exhibitors come back every October, and the crafted pieces from year one return refined for year two, so each show builds on the last.
We don’t build stands. We build the story your brand tells on the show floor. Every material, layout and lighting choice serves the narrative.
Heat mapping and visitor tracking available on request, plus a post-show review on every project. We prove what worked, not just what looked good.
LITE, READY and CUSTOM. Three clear ways to exhibit, three clear price points. You always know exactly what you’re getting, before you commit.
Your win is our win. We review the results together, and we’re genuinely invested in your next show being even better than the last.
Designed, made and installed by one in-house team in Lincolnshire. You’ll see 3D visuals before anything is built, and one project manager runs your stand from brief to debrief.
Everything you need to look the part, sorted.
Branded, professional, and ready to go.
The smart entry point.
from
£2,995
The clever way to exhibit.
A reusable backbone with Rocket-X craft on top, and it gets cheaper every show.
from
£8,995
Your story, built from scratch by the people who tell it best.
No limits, no compromises.
The full Rocket-X.
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The NEC is the UK’s busiest exhibition venue, and a few of its rules change how your stand should be designed. There’s no storage on site, power and internet are ordered in advance, and anything overhead goes through the venue. We handle the logistics. Here’s what’s worth knowing for your stand and your team.
Halls get loud, and clinical conversations need privacy. We can design semi-private consultation areas into the stand from the start.
There’s nowhere at the NEC to keep stock, literature or your team’s bags. We can build lockable storage into the stand itself, behind a wall or under the counter, so everything stays secure overnight.
It’s fine for email, not for anything your stand depends on. We spec and order a dedicated connection for screens, demos, lead capture and card payments.
Power, internet, water and furniture are ordered through the venue and its contractors, and late orders usually cost more. We spec everything with your stand and order it well before the deadlines.
A sign above your stand is the easiest way to be spotted across a busy hall. It’s rigged by the venue and needs ordering early, so we can design it in from the start.
Exhibitors can get into the halls before the doors open, so that’s the time to restock and brief the team. Birmingham International station is next to the NEC and on-site parking is charged, so plan your team’s travel in advance.
Two days, 340+ exhibitors and a floor full of people who can spot a sales pitch at twenty paces. Here’s how to make the most of it, from first plan to next year’s booking.
Pick one number before you pick a design, whether that’s leads, meetings or orders. Pharmacy owners are spending their own money, so a stand built for “awareness” rarely pays back.
The education theatres sit on the show floor and pull steady traffic between sessions. Plots on those routes work harder than ones beside the entrance, where people walk straight past.
Clinical visitors want to ask a question, not be told an answer. One clear message, a counter to talk across, and less product crammed onto the walls.
Exhibitors tell us Sunday brings the pharmacy owners and Monday brings more wholesalers and commercial teams. Brief your team, and your literature, for both.
Owners are back behind the counter the day after the show. Book follow-ups on the stand, not from the office a week later.
Many shows sell next year’s space before this one ends. Rebook, tell us your plot, and we can start on next year’s stand straight away. When we debrief the show, we’ll know what worked this time, so we can make your next stand work harder and give you better return on investment.
We build exhibitions to work harder over time. By reusing and refining crafted elements across multiple shows, we reduce waste, retain what works, and make every next build more efficient than the last. Show one makes an impact. Show two builds on it. That’s how exhibiting should work.
We build with reuse in mind from the start. That means fewer one-use builds, less waste, and exhibition stands designed to work harder over time. We use FSC- and PEFC-certified timber wherever possible and make smarter material choices at every stage. Because sustainability should be built in, not added on.
Got more questions? Check out our FAQs page or just get in touch. We’re always ready to help.
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