eCommerce Expo is the UK’s leading event for online retail and digital commerce, held every September at ExCeL London. It runs alongside Technology for Marketing and Parcel & Post Expo, bringing more than 10,000 senior B2B and B2C eCommerce professionals together with 200+ solution providers and agencies, and 200+ hours of CPD-accredited content across ten theatres.
Registration is free, and the audience is the people who run online sales, including eCommerce directors, digital and marketing leads, and CX, payments and operations teams from brands and retailers of every size. They come to find platforms, tools and partners that will lift conversion, cut costs and grow revenue.
Your stand has to show what your technology actually delivers, not just what it’s called. Both shell scheme and space only plots are available, from small presences to large feature builds. Planning a space only stand? Working with exhibition stand contractors who know ExCeL stops being optional.
The people at eCommerce Expo live by their numbers, from conversion rate and basket value to returns and customer lifetime value. They’ve seen hundreds of platforms promising to transform all of it, and they want to know one thing fast. What will this do for our results, and how hard is it to plug in?
A clear promise readable from the aisle, ideally with a number in it. A live demo using a real store, not a slide deck. Proof from brands they recognise. And somewhere to sit down and talk integration properly.
We design and build exhibition stands for eCommerce Expo, from bespoke stand design to shell scheme and space only packages. We’ve built at eCommerce Expo before, and we know what this floor needs. Two days, 200+ platforms and agencies, and senior eCommerce teams who skim a hall of near-identical tech stands looking for the one that can move their numbers. If your stand looks like everyone else’s, your product gets judged the same way.
So we build to stand out and demo well. Your headline promise is readable from the aisle, and demo pods and big-screen live demos sit at eye level where visitors can try the product. On-stand presentation space hosts short timetabled sessions, and meeting areas are ready for integration conversations. Wired connectivity is ordered through ExCeL well in advance. We also bring a retailer’s eye from our retail interiors work, so your stand speaks the language of the people you’re selling to. Then we review what worked, so next September’s stand does even better.
We don’t build stands. We build the story your brand tells on the show floor. Every material, layout and lighting choice serves the narrative.
Heat mapping and visitor tracking available on request, plus a post-show review on every project. We prove what worked, not just what looked good.
LITE, READY and CUSTOM. Three clear ways to exhibit, three clear price points. You always know exactly what you’re getting, before you commit.
Your win is our win. We review the results together, and we’re genuinely invested in your next show being even better than the last.
Designed, made and installed by one in-house team in Lincolnshire. You’ll see 3D visuals before anything is built, and one project manager runs your stand from brief to debrief.
Everything you need to look the part, sorted.
Branded, professional, and ready to go.
The smart entry point.
from
£2,995
The clever way to exhibit.
A reusable backbone with Rocket-X craft on top, and it gets cheaper every show.
from
£8,995
Your story, built from scratch by the people who tell it best.
No limits, no compromises.
The full Rocket-X.
custom
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ExCeL runs a tight operation, and most of what your stand needs, from power and water to internet and hanging signs, is ordered through the venue in advance. We handle the logistics and the orders. Here’s what’s worth knowing for your stand and your team.
Visitors move between conference sessions in waves. Staff up for the breaks and time your on-stand demos to match.
ExCeL supplies internet in-house. For live software demos, a wired line is essential, not an extra. We order it early and test it before doors open.
A sign above your stand is the easiest way to be spotted across a busy hall. ExCeL’s own team rigs it and it needs ordering early, so we can design it in from the start.
Power, water, internet and rigging all come through ExCeL, and late orders usually cost more. We spec everything with your stand and order it well before the deadlines.
Literature, giveaways and your team’s bags need somewhere to go. We can build storage into the stand, so the front stays open and uncluttered all day.
Parking is paid once the show opens. Custom House (Elizabeth line & DLR) is right by the entrance, so it’s the easiest way in for your team.
Two days, 200+ platforms and agencies, and visitors who’ve seen most of them before. Here’s how to make the most of it, from first plan to next year’s booking.
Conversion uplift, bigger baskets, fewer returns. Put the outcome on the back wall, ideally with a number and a brand name next to it.
Show the product working on a real store, not a slide deck. Demo pods at eye level let visitors try it without waiting for a presenter.
In a hall full of logos and screens, visitors decide in seconds. If they can’t tell what you do from the aisle, they won’t stop to ask.
Fifteen-minute talks or demos on a timetable give people a reason to come back. Share the schedule before the show and at the front of the stand.
Many retailers freeze changes before Black Friday and Christmas. Follow up within the week, and aim for projects that start in the new year.
Many shows sell next year’s space before this one ends. Rebook, tell us your plot, and we can start on next year’s stand straight away. When we debrief the show, we’ll know what worked this time, so we can make your next stand work harder and give you better return on investment.
We build exhibitions to work harder over time. By reusing and refining crafted elements across multiple shows, we reduce waste, retain what works, and make every next build more efficient than the last. Show one makes an impact. Show two builds on it. That’s how exhibiting should work.
We build with reuse in mind from the start. That means fewer one-use builds, less waste, and exhibition stands designed to work harder over time. We use FSC- and PEFC-certified timber wherever possible and make smarter material choices at every stage. Because sustainability should be built in, not added on.
Got more questions? Check out our FAQs page or just get in touch. We’re always ready to help.
Tell us about your plot. We’ll show you what being noticed looks like.
This one's for you.
This one's for you.