London Vet Show is Europe’s largest veterinary conference and exhibition, held every November at ExCeL London in partnership with the Royal Veterinary College and the British Veterinary Association. Over two days, 7,000+ veterinary professionals meet 425+ exhibitors, with 450+ speakers and up to 17 hours of CPD across small animal, farm, equine and exotics.
The audience is the whole practice. Vets, nurses, practice managers and practice owners come together, and each brings different questions. Between lectures they walk the floor to trial new equipment, compare suppliers and see what’s changing in clinical practice, diagnostics, nutrition and practice software. The wet labs, The Studio and the 30 Under Thirty programme keep the floor busy all day.
Visitors split their time between lecture theatres and the stands, so traffic comes in waves and a stand has to make its point fast. Both shell scheme and space only plots are available, from small presences to large feature builds. Planning a space only stand? Working with exhibition stand contractors who know ExCeL stops being optional.
This is a clinical audience. Vets and nurses are trained to question claims and weigh evidence, and they’ve come to London Vet Show for CPD first. A stand that leads with marketing language instead of clinical outcomes loses them before they reach the counter.
Equipment that people can get hands-on with, not just look at behind a barrier. Clear clinical claims backed by data. And a quiet spot to sit down with the practice owner once the demo has done its job.
We design and build exhibition stands for London Vet Show, from bespoke stand design to shell scheme and space only packages. We’ve built at London Vet Show before, and we know what this floor needs. Two days, 425+ exhibitors and 7,000+ veterinary professionals who arrive between lectures and don’t have long. Your stand has to make its point from the aisle, then give them something worth staying for.
So we build around the hands-on moment. Demo zones are laid out for imaging, diagnostics and equipment trials, with the power, space and access they need, so your kit can be positioned easily and used safely. We can build a mock consult room or prep area, so vets see your product where they’d actually use it. Graphics lead with clinical outcomes, not slogans. Meeting areas give practice owners a quieter space to talk budgets and rollout, a coffee point keeps visitors on the stand between lectures, and storage is built in for samples, literature and demo kit. For practice groups recruiting at the show, we can design welcoming, open spaces where people can talk careers.
We don’t build stands. We build the story your brand tells on the show floor. Every material, layout and lighting choice serves the narrative.
Heat mapping and visitor tracking available on request, plus a post-show review on every project. We prove what worked, not just what looked good.
LITE, READY and CUSTOM. Three clear ways to exhibit, three clear price points. You always know exactly what you’re getting, before you commit.
Your win is our win. We review the results together, and we’re genuinely invested in your next show being even better than the last.
Designed, made and installed by one in-house team in Lincolnshire. You’ll see 3D visuals before anything is built, and one project manager runs your stand from brief to debrief.
Everything you need to look the part, sorted.
Branded, professional, and ready to go.
The smart entry point.
from
£2,995
The clever way to exhibit.
A reusable backbone with Rocket-X craft on top, and it gets cheaper every show.
from
£8,995
Your story, built from scratch by the people who tell it best.
No limits, no compromises.
The full Rocket-X.
custom
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ExCeL runs a tight operation, and most of what your stand needs, from power and water to internet and hanging signs, is ordered through the venue in advance. We handle the logistics and the orders. Here’s what’s worth knowing for your stand and your team.
London Vet Show opens earlier than most shows. Plan for your team to arrive before 8:00. We finish the build the night before, so the stand is ready when they get there.
Power, internet and rigging all come through ExCeL. We spec and order the supply your equipment and software demos need with your stand.
Power, water, internet and rigging all come through ExCeL, and late orders usually cost more. We spec everything with your stand and order it well before the deadlines.
A sign above your stand is the easiest way to be spotted across a busy hall. ExCeL’s own team rigs it and it needs ordering early, so we can design it in from the start.
Literature, giveaways and your team’s bags need somewhere to go. We can build storage into the stand, so the front stays open and uncluttered all day.
Parking is paid once the show opens. Custom House (Elizabeth line and DLR) is right by the entrance, so it’s the easiest way in for your team.
Two days, 425+ exhibitors and a floor that fills up every time a lecture ends. Here’s how to make the most of it, from first plan to next year’s booking.
Traffic peaks between sessions. Staff up for those windows and time your demos to match.
Vets come to trial equipment. Make it easy to pick up, try and ask questions, without waiting for a rep.
Vets, nurses and practice managers want different things. Have the clinical answer and the business case ready.
Clinical data, outcomes and case studies earn more trust than a tagline. Put the proof where people can see it.
Practices get busy in the run-up to Christmas. Send pricing, trials and a named contact within days.
Many shows sell next year’s space before this one ends. Rebook, tell us your plot, and we can start on next year’s stand straight away. When we debrief the show, we’ll know what worked this time, so we can make your next stand work harder and give you better return on investment.
We build exhibitions to work harder over time. By reusing and refining crafted elements across multiple shows, we reduce waste, retain what works, and make every next build more efficient than the last. Show one makes an impact. Show two builds on it. That’s how exhibiting should work.
We build with reuse in mind from the start. That means fewer one-use builds, less waste, and exhibition stands designed to work harder over time. We use FSC- and PEFC-certified timber wherever possible and make smarter material choices at every stage. Because sustainability should be built in, not added on.
Got more questions? Check out our FAQs page or just get in touch. We’re always ready to help.
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