No two Investors in People stands are built to the same footprint. Their stands typically range from 18 to 45 square metres, mostly featuring space only setups, with a few shell schemes thrown in. The brief was never to design one stand, it was to design a system: modular enough to fit whatever plot they’d been given, distinctive enough that a delegate would recognise the brand on sight, whatever the configuration.
Investors in People has been the UK benchmark for people management since 1991, now working as a social enterprise with one purpose: making work better. Their objectives have always been a blend of brand awareness and lead generation. Their laurel symbol carries decades of accreditation behind it, and it needed to anchor every stand the same way it anchors the brand itself, instantly recognisable, wherever it showed up.
We built the stand system around the one thing that never changes: the laurel. Modular components let the team reconfigure the space for whatever footprint a show demanded, from a full space only build down to a shell scheme, while sustainable material choices kept the whole programme reusable rather than rebuilt from scratch each year.
Light-touch digital elements and a considered layout kept the focus on conversation, not screens. Every version of the stand, big or small, was built to be read as Investors in People at a glance.
Investors in People keeps the detail behind these numbers close, but the pattern is consistent: strong footfall driven by the giveaways and the stand design, steady positive social activity during and after each show, and delegate feedback that keeps landing the same way, warm, memorable, unmistakably them.
This isn’t a one-off build. It’s years of the same team learning what works, what to reuse, and what to reconfigure for the next room.
“Rocket-X have been a fantastic partner for us, designing and building brilliant stands that have supported the presence and impact of our brand at key exhibitions. I would highly recommend them to anyone in the events space needing support with the design and build of stands or other event structures.”
Even the ideas that never made it to a show floor, themed structures explored and set aside, stayed true to what the brand needed next. That’s what a real partnership looks like: fewer surprises, better stands, every single time.
Tell us about your next show. We’ll show you what being noticed looks like.
