Empathy.co came to eCommerce Expo to show online retailers a search and discovery platform built on trust, with ethical personalisation and no tracking cookies. Their brand is bold, colourful and human, and the stand had to be all three.
We built a CUSTOM space only stand from layered shapes, with funky soffits and returns in bands of teal, mint, purple and orange, each traced with strips of LED light. A dark back wall carries their “Search & Discovery built for trust” message beneath a hanging lightbox sign. On the bright side wall, a neon-style Empathy.co logo glows above a striking portrait with a “Privacy first” search bar across the eyes. Angled counters edged in light make the point with a wink: looking for tracking consent? Not needed. Under warm pendant lights, a timber bar with wire stools, a white sofa and plenty of planting turn the stand into somewhere people want to sit and talk.