IDEX Fire & Safety

The Emergency Services Show at NEC Birmingham

The stand

CUSTOM

80 sqm

10 × 8m

·

Island, all sides open

The project

Every brand gets its own spotlight.

IDEX Fire & Safety came to The Emergency Services Show with a family of trusted fire and rescue brands to show, including Akron, AWG, Godiva, Lukas and Vetter. The challenge was giving each brand its own identity while keeping them clearly part of one group.

We built a CUSTOM island stand around a row of brand pods, each one an open frame with a mesh top and edges traced in bright LED light. Every pod carries its own brand header and graphics, with pumps, nozzles and rescue tools on black plinths at its base, so visitors can move from brand to brand like a walk-through showroom. At one end, a big blue IDEX Fire & Safety wall with large screens pulls it all together, and a long counter with tablets and black stools gives the team a place to sit down with fire services and buyers. A concrete-effect floor keeps the look tough and industrial, in keeping with the kit.

More work

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